25 September, 2015, Daegu, Republic of Korea: Tour and shopping after international conferences invigorate local economy.
“I heard MICE(Meetings, Incentives, Conferencing, Exhibitions) events are beneficial to the local economy but I personally have not gained any benefits in the past. I took part in a food tour program recently and was able to understand how beneficial MICE events could be to the economy.” Mr. Tae Sung Ho owns a local pork barbeque restaurant in Doosan Dong, Daegu. He stated “Sales have risen by 150 % whenever international conferences or seminars were hosted in Daegu.”
According to the Korea Tourism Organization, guests participating in MICE events (conferences, exhibitions) spend average of 2,488$ per person - 2.8 times higher than average tourists. This explains why MICE industry is considered as a high-value service industry which can bring significant economic ripple effects.
Various attempts to stimulate local economy through MICE events are executed recently. Visiting local traditional markets or shopping districts; developing tour programs; and providing social outreach programs in link with local welfare centers right after official MICE events are strenuously coordinated in an attempt to support local economy.
The International Meeting on Information Display hosted in August brought more than 1,700 visitors worldwide.
Daegu Convention and Visitors Bureau provided Korea’s unique culture of ‘get-together dinner’ to the guests, which impressed the guests as well as the local community. Daegu Convention and Visitors Bureau planned a package course offering transportation and tour guide to take guests to the Daegu modern alley, Suseong Lake, Spa Valley, and pork / chicken barbeque restaurants all in one trip - which may never be available otherwise for visitors who have busy schedule.
Sung-Tae Kim, Director, Daegu Convention and Visitors Bureau explained “majority of the guests said that they are willing to come back with their family next year.” “Get-together dinner program is like killing two birds with one stone improving visitor’s satisfaction and creating economic surplus in local economy.”
Manager / MICE 3 Team